vom 07.09.2026
We’re not looking for a traditional copywriter/creative strategist. We’re looking for a Direct Response operator who thinks in winning concepts, understands performance data, can own video production workflows, and knows how to scale creative output without sacrificing quality. Think of this role as an in-house Creative Director for Meta performance creative.
Tasks: Develop hooks, scripts, VSLs, advertorials, PDP copy, and other conversion-focused assets for Meta campaigns. Produce 15–25+ ad scripts per week while maintaining a high quality bar. Identify winning concepts from live performance data and develop new iterations, angles, hooks, and formats around them. Conduct weekly swipe-file and competitor research across both DACH and US markets. Turn research and customer insights into concepts that are built to perform — not just look good. You’ll have direct access to live performance data and use it to decide what gets killed, iterated, or scaled. Analyze performance using Rule1, Triple Whale, and Meta Ads Manager. Read spend, ROAS, hook-level performance, fatigue, and creative trends. Identify winning creatives and understand why they are winning. Spot ad fatigue early and develop fresh iterations before performance drops. Translate media-buying data directly into the next round of creative. Work closely with our Head of Growth.
Requirements: Minimum 2 years of Direct Response copywriting or performance creative experience in DTC e-commerce. Strong English Direct Response copywriting skills for the US launch. Proven track record with Meta performance creatives. At least €100k in cumulative Meta spend behind creatives you personally wrote or developed, with validated winners. You can prove your track record through screenshots, ad links, references, or similar evidence. Experience working with a brand doing at least 7 figures in annual revenue, ideally 8 figures. Hands-on understanding of Meta Ads performance metrics. Ability to read creative performance and turn data into new concepts. High output capacity: 15–25+ scripts per week without quality falling apart. AI-native workflow, ideally with strong experience using Claude. Experience managing or briefing video editors. Your briefs are clear enough that editors can execute them without endless back-and-forth. Highly self-directed, structured, and comfortable working without micromanagement. Availability of 35+ hours per week. Health, supplements, or beauty brand experience. Experience marketing to women 40+. VSL, advertorial, or quiz-funnel copywriting experience. Familiarity with the DTC e-commerce stack: Shopify, Klaviyo, Quiz funnels, Subscriptions, CRO / frontend experience with tools such as Replo or Shopify Sections.
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