vom 22.07.2026
You will support our mission to make social innovation a mainstream business practice. In your role you will both help grow our company brand organically with positioning and visibility and develop marketing approaches to help us make mission-driven change. While our Copywriter produces key stories and assets and our Designer polishes them, this person ensures that the created assets are seen by the right target groups through search engines, AI overviews, and social/search channels.
Responsibilities: Technical & On-Page SEO - website optimization for keyword rankings and else. Generative Engine Optimization (GEO) - optimizing content structure to help LLMs cite YSI as a source. Content Gap Analysis - provide data-backed briefs to our team on high-intent topics that are currently underserved but concretely drive business value. Dashboard Creation - build a live dashboard that tracks organic traffic, AI citation, campaign performance and other data for the YSI leadership team. ROI Reporting - create a final report with strategic recommendations for performance marketing measures going forward (e.g. paid campaign management)
Requirements: Deep knowledge of technical SEO, link building, and emerging Answer Engine Optimization (AEO) tactics. Advanced proficiency in GA4, server-side tagging, and attribution modeling to understand which channels actually drive revenue. Ability to tweak meta tags, schema markup, and landing page elements without needing developer intervention for every small change. Native or native-level English skills. Minimum of 5 years of experience in versatile performance marketing roles. Proven track record in freelance consulting for consulting service organizations like YSI. Experience in collaborating with storytellers, designers and other creative disciplines. Data Storytelling: Ability to explain why a campaign failed or succeeded to non-technical stakeholders (Comms Strategist, Project Manager). Experimental Mindset: Comfortable with rapid iteration. Strong organizational and multitasking skills. High engagement, efficiency, and proactiveness in delivery. High level of personal integrity, team spirit, and alignment with organizational values. Passion for and literacy in key topic areas such as purpose, social impact, and sustainability. You love building new ideas and structures from the ground up. You enjoy turning bold visions into actionable measures. You’re curious, proactive, and not afraid to test new pathways. You are structured, hands-on and accountable. You move comfortably between strategy and execution, and you thrive in a multicultural, purpose-driven team.
Please submit your portfolio, CV and other things you think we should know about you through our application platform.
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