vom 07.01.2026
Audit our current tracking setup on our web and app and implement new event tracking schemas aligned with our customer journey and product roadmap. Identify and resolve existing tracking discrepancies to ensure our tracking and A/B testing efforts (and subsequent data analysis) are accurate and actionable. Work with our developers to improve the Data Layer structure, ensuring it serves as a "single source of truth" for all third-party tools. Optimize and maintain our server-side tracking (sGTM) to improve data privacy, site performance, and measurement accuracy. Work closely with the Product and Engineering teams to ensure new features are launched with "tracking-by-design"
Skills: Deep experience in both Client-Side and Server-Side GTM. Expertise in creating web and app tracking structures and documentation that non-technical stakeholders can understand. Mastery of event-driven data models, custom dimensions, and exploration reports. Proven track record of setting up tracking for A/B testing tools to ensure clean bucketed data. Strong understanding of JavaScript, HTML, and CSS selectors for custom tag implementation. Ability to map technical tags to high-level customer journey milestones.
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